EMPOWER YOUR
BUSINESS
Reach listeners across southern and central West Virginia with classic rock advertising that connects your business to loyal local audiences every day.
From small businesses to regional brands, The River 107.7 FM helps your message stay visible during commutes, workdays, and daily routines throughout the region.
Wide Regional Reach
Connect with listeners across Summersville, Beckley, Oak Hill, Fayetteville, and surrounding communities with strong regional radio coverage.
Local Audience Trust
Our listeners value local businesses and familiar voices, helping your message feel more authentic, memorable, and community-driven.
Daily Listener Engagement
Your commercials reach audiences throughout the day during commuting hours, work schedules, and at-home listening.
High-Frequency Exposure
Strategic ad scheduling helps keep your business top-of-mind with consistent on-air repetition and strong regional visibility.
Flexible Advertising Options
Choose from customized commercial schedules, sponsorship opportunities, promotions, giveaways, and business spotlight campaigns tailored to your goals.
START REACHING YOUR AUDIENCE
- •Coverage across Nicholas, Raleigh, Fayette, Greenbrier, Summers, Mercer, Kanawha, and surrounding counties
- • Strong in-car listening throughout south central West Virginia
- • Trusted classic rock station with loyal daily audiences
- • Ideal for retail, automotive, healthcare, tourism, restaurants, and political campaigns
- • Built for brand awareness, repeat exposure, and regional recognition
Tell us about your business and we’ll help build a customized radio advertising campaign designed to reach the audiences that matter most to you.
READY TO GROW YOUR BUSINESS?
Whether you’re interested in radio advertising, sponsorship opportunities, contest partnerships, or business spotlight campaigns, The River 107.7 FM is ready to help you connect with listeners across southern and central West Virginia.
Tell us about your business, your goals, and the audience you want to reach. Our team will work with you to create a customized advertising strategy built around your budget and market.
304.574.1777
Call Us
Ask Us Anything
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107.7 FM
1130 AM
W299CZ-FM
